top of page


Misyonumuz ve Hedeflerimiz

The co-founders of 7 Fits Product Market Fit Framework: Ali Selim Aytuna and Ilke Karabogali

Ali Selim AYTUNA


I am a software engineer and a 4x founder having 15 years of experience discovering and validating unmet customer problems, crafting product strategies, developing scalable & repeatable business models and leading UX & engineering teams to build high-growth B2C SaaS products, apps & ventures.

I co-founded and led the product at Perzonalization, a SaaS with an AI-powered real-time engine that personalizes the shopping experience of 19 million every month. Helped it grow to #16 with 1.90% market share in global personalization software market. Architected its core, proprietary technology.

I kicked-off the local Nokia application partner ecosystem from scratch and helped place Turkey #1 in Europe and #3 globally in terms of daily Nokia Store application downloads, while generating 10M USD of earned media value.

I co-founded 4 bootstrapped B2C SaaS startups that became recognized industry players, authored 1 book and 2 articles with 450+ citations, the algorithm developed for which still serves the Bioinformatics & Proteomics community as an online tool today.



I call myself "an organized self-starter and a motivated entrepreneur". Although I was trained as an engineer, I have always been a marketer at heart.

In my professional life;

  • I headed all the brand management activities and go-to-market projects of Nokia smartphones and managed a 2 Million EUR/annum marketing budget.

  • During my years at Nestle, managing the Nescafe brand with 70%+ market share in a market was a fascinating experience yet a great learning opportunity.

As an entrepreneur;

I collaboratively founded two companies, set the company mission, coordinated with fellow business partners, and developed integrated strategies to ensure early traction with zero funding. From scratch, I created a sales channel that helped the company;

  • Acquire +150 eCommerce clients from 35 countries.

  • Achieve 30X monthly recurring revenue (MRR) growth in 32 months along with a 65% YOY growth.

I am actively mentoring and coaching startups. As a mentor, each week I am meeting at least one founder and trying to help them in their journey towards Product-Market Fit.


Open Mentorship Wednesdays

Sign-up to save your free spot

Check your inbox for details

We’re here to walk with you. Your win is our win.

What is your startup stage?
What is your team size?

Thanks for submitting!

Startup Coaching Roadmap of the 7 Fits Product Market Fit Framework

Get it Now!

Click here to download

MVP 101:
Examples of Minimum Viable Products from Renowned Startups

MVP 101 FREE Ebook: Examples of Minimum Viable Product by 7 Fits Product Market Fit Framework
bottom of page