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As experienced SaaS entrepreneurs, we've transitioned from careers to launching successful startups, just like you're about to.

Through
bootstrapping and exits, we've mastered the startup journey.

Now, we coach early-stage digital startups from
idea validation to product-market fit with our 7 Fits Framework, offering customized, actionable guidance.

Ready to accelerate your startup?

Product Market Fit Framework for Early-stage Startups: 7 Fits Towards Product-Market Fit

Bring your Product to Success, 
One Fit at a Time

Product Market Fit Framework for Early-stage Startups: 7 Fits Towards Product-Market Fit (small)

Our 7 Fit Framework not only helps you bring your startup idea to life but also helps you reach the stage of growth.  If you are wondering where you are in your journey towards Product-Market Fit,

take this free survey and find out your 7 Fit Score.

10 Solo Business Ideas for 2024:

A Guide for No-Code Solopreneurs

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The 3 Pre-Launch Fits in
the 7 Fits Startup Framework

A startup cannot create business value if it cannot first create value for its customers.

To guarantee customer value, a startup first needs to deliver a solution that is viable, desirable, feasible and usable, the parameters present in the 3 pre-launch fits of our 7 Fits Product-Market Fit Framework.

From startup idea validation to building an MVP, the 3 pre-launch fits include the phases a startup needs to go through to make sure they are tackling a big enough problem of a meaningfully big customer segment with a good enough solution. Find out more in our Library of Startup Resources.

icon for customer-solution fit: the third fit in the 7 fit product market fit framework that helps startups reach product-market fit

The 4 Post-Launch Fits in ​
the 7 Fits Startup Framework

After a startup finds the 3 pre-launch fits and delivers an early solution,

the team is now ready to search for ways to bring business value.

The 4 post-launch fits inspired by the Four Fits Growth Framework

include the commercial phases a startup needs to go through before they can reach the famous phase of "Product-Market Fit".

Post-launch is the phase to get concerned about pricing, market dynamics, competition, product features, acquisition channels and many more parameters that could affect a startup's journey towards Product-Market Fit.

an icon for product-channel fit: the fourth fit in the 7 fit product market fit framework that helps startups reach product-market fit
an icon for model-market fit: the sixth fit in the 7 fit product market fit framework that helps startups reach product-market fit

Model-Market Fit

an icon for channel-model fit: the fifth fit in the 7 fit product market fit framework that helps startups reach product-market fit

Channel-Model Fit

an icon for product-fit: the final fit in the 7 fit product market fit framework that helps startups reach product-market fit

Product-Market Fit

What Startup Founders Say About 7 Fits Coaches

"Ilke was very patient and eager to truly understand what was my problem and challenge, even though it was a new subject to her. And what's more amazing is that she gave me amazing insights! Her attentiveness brought to my eyes a new point of view and gave me actionable steps to take."

Duda F.

What Startup Founders Say About 7 Fits Coaches

When you are trying to market to everyone, you reach no one.

from the book "Innovator's Bias" by Ash Maurya

People who inspired us to build the 7 Fits Framework

We see it as a privilege to have studied the works of Clayton Christensen, Tony Ulwick and the Strategyn Team, Alexandar Osterwalder and the Strategyzer Team, Steve Blank, Eric Ries, Brian Balfour,  Ash Maurya, Tim Herbig, Teresa Torres, David Bland and many other smart people in the startup world.

Thank you for all the inspiration!

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FREE eBOOK
MVP 101:
Examples of Minimum Viable Products from Renowned Startups

MVP 101 - Examples of Minimum Viable Products: Free eBook by 7 Fits Product Market Fit Framework

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Startup Coaching Roadmap of the 7 Fits Product Market Fit Framework
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